Meta tags are HTML tag content that provide metadata about your website such as description. Meta tags are used by search engines to help index and to provide relevant content in their search results.
What is an example of a meta tag?
Search engines such as Google use metadata from meta tags to understand additional information about the webpage. They can use this information for ranking purposes, to display snippets in search results, and sometimes they can ignore meta tags. Example of meta tags include the <title> and <description> elements.
Where can I get meta tags?
<meta> tags always go inside the <head> element, and are typically used to specify character set, page description, keywords, author of the document, and viewport settings. Metadata will not be displayed on the page, but is machine parsable.
Do meta tags help SEO?
Meta tags are important because they impact how your site appears in the SERPs and how many people will be inclined to click through to your website. They will therefore impact your traffic and engagement rates, which can impact your SEO and rankings. Meta tags are an important part of a solid SEO strategy.