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Keyword density is the percentage calculated based on the number of times a keyword occurs inside the content of webpage divided by the total word count. Keyword density / keyword frequency is still a pretty strong indicator to determine the main focus keywords and keyword phrases for a specific web page.
The best keyword density is like the ideal content length… A question asked by many and luckily answered by few. There is no exact answer to this question, because it all depends on the topic your writing about. Some topics ideal for long content forms and a lot of related keywords and synonyms. On the other hand you have the topics that are best served with a compact piece of content and a higher repetition of the same keywords. The best advice on this topic is writing natural and for human users instead of computers algorithms and crawlers.
For today’s search engines keyword density is just a very small factor when it comes to ranking pages for a specific keyword. It is however important to use your focus keyword(s) inside all the important on-page elements: Title tag, Meta description, H1, body, alt tag and internal links to make sure search engines understand your content. In addition to the on-page elements, off-page factors like: backlinks and anchor text still play a mayor role for search engines when indexing and ranking your web pages.
This keyword density checker is a very helpful tool when you are: